The question which always comes to mind is this: Is it actually needed in this market where there is a huge demand for IT-staff and you can basically choose fro

The question which always comes to mind is this: Is it actually needed in this market where there is a huge demand for IT-staff and you can basically choose from many future employers if you put some effort in it? First of all, kudos for those who are blogging and created some sort of brand out of it, but the reason for me dshould be about sharing knowledge and experiences. Documenting mistakes so you don't make them etc. etc. But in the end it's the actual work you do which is the best brand. No blog/insta/twitterfeed can replace that.. Unpopular opinion and probably culturally influenced but I always find it amusing that my fellow IT crowd in the US (disclaimer: I am Dutch) seem to be focussed on "branding" as if everything needs to be "sold". Everything seems to be a sale to some of them.