The reason URL shorteners have mostly gone away, AFAICT, outside of ones that a company provides for its own links only, is that they got used a lot for spam an

The reason URL shorteners have mostly gone away, AFAICT, outside of ones that a company provides for its own links only, is that they got used a lot for spam and malware campaigns. I miss the functionality a lot for a number of not malicious use cases, but I don't see a way to avoid that problem at the moment.