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Yes it has. It seems like the downturn was a few years ago when they made their monetization system pay less to the content creators and introduced a high barri

by exDM69 4y ago

Yes it has. It seems like the downturn was a few years ago when they made their monetization system pay less to the content creators and introduced a high barrier to entry for monetization (1k subscribers). Add in the algorithm preferring new content and channels that publish new videos frequently (weekly or more), making it essentially a full time job staying relevant. Youtube money is not enough to pay for living in high cost of living countries any more. Almost every popular channel I follow is mostly funded by Patreon etc these days. The people who made a living on YouTube started in the early 2010s or so. And I have understood that most of them aren't primarily funded by tube moneys any more. There is some interesting stuff coming from low cost of living countries like India, Bangladesh and in particular Vietnam. Not enough to offset the loss of creators from western countries. I have not seen a new and interesting channel by anyone living in America or Europe in many years.

abirch 4y ago
Where are the content creators moving?
- exDM69 4y ago
  The ones I follow are mostly getting paid by Patreon subscriptions. Some are doing content for niche platforms specific to the hobby they dabble in. Some use YouTube for free previews of paid content available elsewhere. But a lot of creators just quit. There is no platform that is sucking creators out of youtube, there just isn't enough money from ad funded free content to keep it up.
jsnell 4y ago
> Yes it has. It seems like the downturn was a few years ago when they made their monetization system pay less to the content creators Do you have a source for that? As far as I know, the YT revenue share has been stable (at 55% to the creator) for like 15 years.
- exDM69 4y ago
  Not right away and I don't have the time to search for it. Youtube is notoriously secretive about their contracts. There was a big outrage among the creators about the changes in 2017 or so. The revenue split may have stayed the same but the revenue total has gone down, despite the huge increase in the number of ads. E.g. Mathias Wandel has discussed the financial side of running YouTube if you want to dig deeper.

by exDM69 4y ago

abirch 4y ago

Where are the content creators moving?

exDM69 4y ago
The ones I follow are mostly getting paid by Patreon subscriptions. Some are doing content for niche platforms specific to the hobby they dabble in. Some use YouTube for free previews of paid content available elsewhere. But a lot of creators just quit. There is no platform that is sucking creators out of youtube, there just isn't enough money from ad funded free content to keep it up.

jsnell 4y ago

> Yes it has. It seems like the downturn was a few years ago when they made their monetization system pay less to the content creators Do you have a source for that? As far as I know, the YT revenue share has been stable (at 55% to the creator) for like 15 years.

exDM69 4y ago
Not right away and I don't have the time to search for it. Youtube is notoriously secretive about their contracts. There was a big outrage among the creators about the changes in 2017 or so. The revenue split may have stayed the same but the revenue total has gone down, despite the huge increase in the number of ads. E.g. Mathias Wandel has discussed the financial side of running YouTube if you want to dig deeper.