Deadlines are not plans, and vice versa. It’s fine to say “we need to ship a product by 2023”. But the kind of long term plan the article is talking about woul

Deadlines are not plans, and vice versa. It’s fine to say “we need to ship a product by 2023”. But the kind of long term plan the article is talking about would not only set a date but list the very specific features that will be delivered each month leading up to the date. This kind of planning happens really often. It’s nuts, for the reasons they list.