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Why hasn't Apple ever made a version with a built-in ruggedized case? I hate putting the case on but in practice it's too fragile of a thing for many people's u

by jrowen 4y ago

Why hasn't Apple ever made a version with a built-in ruggedized case? I hate putting the case on but in practice it's too fragile of a thing for many people's usage patterns. Seems like one of those things, like the flashlight, where they would see how the people are using it and build it in for a more streamlined experience. I don't want to believe the cynical interpretation that they do it to sell more phones/repairs, but I can't think of another reason.

solarmist 4y ago
Because Apple cares about form as much as function and will not sacrifice form. It was almost a religious pursuit for Steve Jobs.
- jrowen 4y ago
  Yes but they know that many people (virtually everybody in my experience) immediately cover and bulk up that beautiful form. It's not really like them to say "well that's their choice to ruin our beautiful work" - it's clearly a very important function. I would think they would take the challenge to make a version that can withstand some abuse and still adhere to their aesthetic standards.
  - solarmist 4y ago
    They sell leather cases which fulfill that purpose for most day to day usage. I use the Apple cases because they don’t bulk up he phone and provide just enough protection.
capableweb 4y ago
> Why hasn't Apple ever made a version with a built-in ruggedized case? The evil answer is that doing so would remove an income stream for Apple (repairs). The less evil answer is that not enough people have said they want it, and Apple don't know if people want it or not. Not that that has stopped Apple from doing things before, but who knows, they do seem a bit more conservative today than before.
naravara 4y ago
> Why hasn't Apple ever made a version with a built-in ruggedized case? What would be the point? It might make it slightly slimmer, but for the most part I think people like having the choice in cases. iPhones are so ubiquitous that people put a lot of value in being able to personalize or set theirs apart.

by jrowen 4y ago

solarmist 4y ago

Because Apple cares about form as much as function and will not sacrifice form. It was almost a religious pursuit for Steve Jobs.

jrowen 4y ago
Yes but they know that many people (virtually everybody in my experience) immediately cover and bulk up that beautiful form. It's not really like them to say "well that's their choice to ruin our beautiful work" - it's clearly a very important function. I would think they would take the challenge to make a version that can withstand some abuse and still adhere to their aesthetic standards.
- solarmist 4y ago
  They sell leather cases which fulfill that purpose for most day to day usage. I use the Apple cases because they don’t bulk up he phone and provide just enough protection.

capableweb 4y ago

> Why hasn't Apple ever made a version with a built-in ruggedized case? The evil answer is that doing so would remove an income stream for Apple (repairs). The less evil answer is that not enough people have said they want it, and Apple don't know if people want it or not. Not that that has stopped Apple from doing things before, but who knows, they do seem a bit more conservative today than before.

naravara 4y ago

> Why hasn't Apple ever made a version with a built-in ruggedized case? What would be the point? It might make it slightly slimmer, but for the most part I think people like having the choice in cases. iPhones are so ubiquitous that people put a lot of value in being able to personalize or set theirs apart.