The word "Maxwell" appearing no less than 5 times in the article makes me suspect the blog post is a (clever) astroturfing campaign ; ) "...the existence of the

The word "Maxwell" appearing no less than 5 times in the article makes me suspect the blog post is a (clever) astroturfing campaign ; ) "...the existence of the PR industry, lurking like a huge, quiet submarine beneath the news..." and all that.