> It’s not uncommon to hear stories of people who quit drinking for example and soon after lose all their friends And (crucially) then go back to drinking.

> It’s not uncommon to hear stories of people who quit drinking for example and soon after lose all their friends And (crucially) then go back to drinking. Human attachment patterns are a primary factor in dependency problems. Addicts get into groups who mutually support each other's habit. Leaving the drug means leaving the only group who "understand" you. It's the same for cults. There's a chapter on this in Digital Vegan. Social media companies shamelessly and aggressively leverage that psychology.