One thing I've learned from sports is that positioning wins matches. Positioning is literally being in the right place at the right time, but it's not dumb luck

One thing I've learned from sports is that positioning wins matches. Positioning is literally being in the right place at the right time, but it's not dumb luck. There's a bit of strategy to it. I love Andreessen's breakdown of luck: https://pmarchive.com/luck_and_the_entrepreneur.html https://pmarchive.com/luck_and_the_entrepreneur.html Another good analysis of it is Gladwell's book Outliers. Branding is an approach, but make sure it aligns with getting you in position. Some things will make you visible, but it would not position you as the smartest person on a list.