> Furniture is a great example of this, there is even a startup out there (the name escapes me) that catalogs the same furniture available from multiple retail

> Furniture is a great example of this, there is even a startup out there (the name escapes me) that catalogs the same furniture available from multiple retailers online by different names. I think you might be referring to Spoken.io[0]? Was shown on a Reddit thread[1] a few months ago that got a lot of traction. [0]: https://www.spoken.io https://www.spoken.io [1]: https://www.reddit.com/r/InternetIsBeautiful/comments/tnx3sm/i_got_tired_of_stores_calling_the_same_thing_a/ https://www.reddit.com/r/InternetIsBeautiful/comments/tnx3sm...