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Surprisingly, yes. "Mainstream" ones like Black Rifle Coffee (which is trying to lose its political image and focus on being coffee for our military, now that

Surprisingly, yes. "Mainstream" ones like Black Rifle Coffee (which is trying to lose its political image and focus on being coffee for our military, now that it is big wants to be able to keep growing by "selling across the aisle") But also a whole range of farther-right ones -- Liberty Coffee is one, Stocking Mill Coffee made a bit of a name for itself by commenting over the Kyle Rittenhouse controversy, Thrasher Coffee is another, and then there are a bunch more I can't remember the name of that make a "1776" or gun-themed roasts. I've tried some of them -- like I said, they have dark roasts. Some are kinda trash and are clearly just trying to trade on the backlash against liberal coffee, others have pretty tasty dark roasts. I just find it fascinating how dark-roast-focused the right-wing coffee scene is and how ultra-light-roast the left-wing coffee scene is these days. I personally find "food partisanship" in America generally to be a fascinating topic, so I tend to go out of my way to experience some of the "controversy"

eloisius 4y ago
So, they're just fleecing right-wingers by marketing them anything that's opposite to "the liberals"? I can't imagine making my coffee, beverage, or food preferences based on political affiliation.
- nibbleshifter 4y ago
  The right wing are incredibly easy to market to. Some of the products I've seen shilled almost exclusively to that market are hilarious. One of my favourites is a certain "gold subscription" service, where you sign up for X$/month, and every time you have paid enough in to cover the cost of an amount of literal gold, they send you the gold. I did some calculations at the time based on my own purchasing of gold in the past and worked out that people buying via that service are getting absolutely rinsed. The ad/sponcon copy tends to blather about inflation, etc, etc.
  - codefreeordie 4y ago
    Why do you think that might be?
bee_rider 4y ago
Huh. Coffee shops definitely have a vaguely liberal vibe to them. Otherwise, though -- it is kinda funny that there's apparently a left-leaning association for coffee that they feel the need to push back on. Like coffee is kind of a ubiquitous thing that people consume to help them concentrate at their bland corporate jobs. And the story behind sourcing it is... something that left leaning people are often not super psyched about. I guess that leads to the whole fair trade coffee thing, which... maybe that could be though of as left-leaning? But whatever, the giant union-busting corporation Starbucks is sometimes assumes to be left-leaning, so what can you do, right?
- codefreeordie 4y ago
  The smaller "third wave coffee" shops generally have a liberal bent to them -- largely because the movement was born in Portland and Seattle. You are much more likely to see an "ACAB" sticker, a rainbow flag, or other left-virtue device on display than anything on the other side of the spectrum. Starbucks may be anti-union, but they have frequently taken public stances of a liberal variety (particularly around visible issues like LGBT activism, and occasionally on guns) which has left those who felt alienated as a ready market for coffee without the moralizing (or coffee with their sort of moralizing) I often try to find a mainstream trend in the other direction to compare it to, but there are so few mainstream consumer categories dominated by the right, mostly due to demographics.
YLE118 4y ago
Strangely quite a few seem to be drop shipped coffee. Which I didn't know was a thing, but seems to be a real enough business. I'm sure there are plenty of other brands doing it too. https://www.temeculacoffeeroasters.com/copy-of-drop-shipping-services https://www.temeculacoffeeroasters.com/copy-of-drop-shipping...
- nibbleshifter 4y ago
  Drop shipping, white label coffee is an enormous business these days - a considerable number of "influencers" have started launching their own "coffee brands". Usually they are pretty cagey about the fact its white labelled.
  - YLE118 4y ago
    White label is a much better term for it, thanks.

eloisius 4y ago

So, they're just fleecing right-wingers by marketing them anything that's opposite to "the liberals"? I can't imagine making my coffee, beverage, or food preferences based on political affiliation.

nibbleshifter 4y ago
The right wing are incredibly easy to market to. Some of the products I've seen shilled almost exclusively to that market are hilarious. One of my favourites is a certain "gold subscription" service, where you sign up for X$/month, and every time you have paid enough in to cover the cost of an amount of literal gold, they send you the gold. I did some calculations at the time based on my own purchasing of gold in the past and worked out that people buying via that service are getting absolutely rinsed. The ad/sponcon copy tends to blather about inflation, etc, etc.
- codefreeordie 4y ago
  Why do you think that might be?

bee_rider 4y ago

Huh. Coffee shops definitely have a vaguely liberal vibe to them. Otherwise, though -- it is kinda funny that there's apparently a left-leaning association for coffee that they feel the need to push back on. Like coffee is kind of a ubiquitous thing that people consume to help them concentrate at their bland corporate jobs. And the story behind sourcing it is... something that left leaning people are often not super psyched about. I guess that leads to the whole fair trade coffee thing, which... maybe that could be though of as left-leaning? But whatever, the giant union-busting corporation Starbucks is sometimes assumes to be left-leaning, so what can you do, right?

codefreeordie 4y ago
The smaller "third wave coffee" shops generally have a liberal bent to them -- largely because the movement was born in Portland and Seattle. You are much more likely to see an "ACAB" sticker, a rainbow flag, or other left-virtue device on display than anything on the other side of the spectrum. Starbucks may be anti-union, but they have frequently taken public stances of a liberal variety (particularly around visible issues like LGBT activism, and occasionally on guns) which has left those who felt alienated as a ready market for coffee without the moralizing (or coffee with their sort of moralizing) I often try to find a mainstream trend in the other direction to compare it to, but there are so few mainstream consumer categories dominated by the right, mostly due to demographics.

YLE118 4y ago

Strangely quite a few seem to be drop shipped coffee. Which I didn't know was a thing, but seems to be a real enough business. I'm sure there are plenty of other brands doing it too. https://www.temeculacoffeeroasters.com/copy-of-drop-shipping-services https://www.temeculacoffeeroasters.com/copy-of-drop-shipping...

nibbleshifter 4y ago
Drop shipping, white label coffee is an enormous business these days - a considerable number of "influencers" have started launching their own "coffee brands". Usually they are pretty cagey about the fact its white labelled.
- YLE118 4y ago
  White label is a much better term for it, thanks.