I think it's a question of appropriateness. Cursing gets peoples' attention and stirs up powerful feelings and attitudes. Use a curse word at just the right t

I think it's a question of appropriateness. Cursing gets peoples' attention and stirs up powerful feelings and attitudes. Use a curse word at just the right time, and you turn a mediocre presentation into a good one. Or it can turn a good presentation into a fucking great presentation. On the other hand, if you use profanity too fucking gratuitously, it will turn your presentation into a fucking piece of shit. Motherfuckers who aren't offended by it will learn to fucking tune that shit out and will be mildly pissed at you. The fucking douchebags that are offended by it will be, well, fucking offended by that shit. In the case that the article mentions, my biggest reaction is a simple "Meh". I suppose a case could be made that it's a cheap shot aimed at getting peoples' attention, but ultimately, I don't feel like it was overdone. Nor do I feel it really helped a whole lot. I suppose if I were the presenter, I'd cut the "fuck" out for the simple reason that its use doesn't help my presentation out enough to justify having to hear people complain about it.