So this is closer to reality than we might want to admit. I once had a terrible business idea that we laughed at internally and mentioned it to someone in the i

So this is closer to reality than we might want to admit. I once had a terrible business idea that we laughed at internally and mentioned it to someone in the industry, who then promptly 'ripped it off'. Our 'secret' was not a great new product, it was actually a ridiculous concept.