What's wrong with letting (or helping) an untenable business model externalising costs to society at large crash and burn? I've neither created a Facebook acco

What's wrong with letting (or helping) an untenable business model externalising costs to society at large crash and burn? I've neither created a Facebook account nor consented to their tracking (and other practices). Why is it unethical to defend against Facebooks attempt to track everyone and extract value from trying to steer my eyeballs to their superfluous (to me) so called content?