Like other posters, I agree that it's about more than taste, but disagree that it's about tribal membership. For me, it's also about ritual. Grinding beans and

Like other posters, I agree that it's about more than taste, but disagree that it's about tribal membership. For me, it's also about ritual. Grinding beans and making coffee (pourover in my case) is a very nice relaxing experience with enjoyable sights and smells before you ever put the cup to your mouth.