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Most of our newspapers see new customers, and an on-whole margin increase of 10% annually. Think of it this way, a small print ad costs $100 for one-time place
by lloydarmbrust 15y ago
Most of our newspapers see new customers, and an on-whole margin increase of 10% annually.
Think of it this way, a small print ad costs $100 for one-time placement. Most real newspaper customers are the ones who can afford $10k-$100k per year.
For that same $100 monthly, we can give that customer a website, SEO, and social-media management--basically opening up a newspaper's customer base to a much wider audience.
BTW, we only do a revenue share, so that bunch-of-money is coming directly from new customers.
- tomkarlo 15y agoDoes it help newspapers improve their core business of serving the community and building credibility with readers? Or does it sacrifice decades of that work in the name of short-term monetization? When a local newspaper becomes a service agency to the same businesses it covers, will it be able to report on them fairly? Do newspapers who use your service disclose that relationship when a story includes a reference to a business that is paying them to run their web site?
- lloydarmbrust 15y agoWorking in the Industry for over 10 years I can give you numerous examples where newspapers will risk sacrificing revenue to cover the news. I've seen the largest customer at a newspaper (a bank) in the news for months because their president embezzled funds. It's why advertising departments and newsrooms are separated at a newspaper. The truth is that running someone's print campaign and running their website is no different...