What you'll find is that often the talk and publicity is the dog and pony show needed to drive business. That's not to say it isn't valuable; it is. The problem

What you'll find is that often the talk and publicity is the dog and pony show needed to drive business. That's not to say it isn't valuable; it is. The problem is that ultimately the dog and pony show has to accomplish it's objective: get funding. That's the not so easy part.