If, as the author clearly states, its okay to use the word "fuck" in presentations then what's his problem with using it for dramatic effect in the lead? Where'

If, as the author clearly states, its okay to use the word "fuck" in presentations then what's his problem with using it for dramatic effect in the lead? Where's a better opportunity? The word "Fuck" is a dramatic word - it inherently conveys passion, I'd argue that Zach's use was the most appropriate use of the term (if you're going to use it at all). I'd find this post more compelling if he just said "using profanity is the easy way out" instead of consistently trying to say "some profanity is okay, just not this usage".