There has been an uprise of agencies/studios/dev shops trying to make their offering "limited" and thus promoting some fear of missing out by feigning scarcity.

There has been an uprise of agencies/studios/dev shops trying to make their offering "limited" and thus promoting some fear of missing out by feigning scarcity. I think these ideas can be creative, but I feel bad for those who can't do the math for themselves and also build the team/contractors that would likely make them successful in the long run. More and more "startups" are just disguised digital agencies.