Meh. What we are seeing is the fall of "the" mass market. Starting with Elvis, and going nuclear with Arnie, there were literal billions of dollars poured int

Meh. What we are seeing is the fall of "the" mass market. Starting with Elvis, and going nuclear with Arnie, there were literal billions of dollars poured into promoting particular star actors / singers / entertainers. We can all name them because we all grew up with newspapers radio TV and cinema pouring them into our brains. These stars were acceptable. Sometimes brilliant, sometimes mediocre, but they could appeal to at least one or two standard deviations of paying customers. They were the tomato and cheese pizzas of the global entertainment industry. And we ate them in billions of tiny portions, even globally. The way it works is if the film succeeds in making its money back more money goes to that star to promote the next film. Then something like the internet / youtube / social media happens. Suddenly I can get spaghetti bolognese or fish and chips and someone else can go for a light omelette. And the money still works the same way - but on much smaller scales. Spag bol will keep growing, never reaching the heights of previous generations but plenty good enough. But the pizza distribution network still exists. It just has no more pizza - every young star is really spag bol or omelette- the venn diagram of who previously had tasted pizza will now have two smaller circles - spag and omelette. And it's not worth throwing pizza levels of distribution money at either spag or omelette. So the money has to keep throwing it at the aging pizza. One day even the pizza will retire or die and then we will look back on a time when everyone had seen one movie of tv show.