Substack is monetizing newsletters which are somewhat different than the traditional blog. Blogs are more informal with no commitment to publishing frequency. B

Substack is monetizing newsletters which are somewhat different than the traditional blog. Blogs are more informal with no commitment to publishing frequency. Blogs have no barrier to entry and are monetized via an advertising model. Monetizing a blog with a paywall is dumb, because it increases the friction of people reading your content. Usually you blog to build a profile, which you can't do if you erect barriers to your audience. Monetizing newsletters makes more sense because you already know who and what you are paying for. Substack poached high profile journalists and bloggers to write newsletters for their platform. They paid upfront. That said, I don't know if Substack is making enough revenue to survive long term. They only made $9M on a $650M valuation last year. There seems to be increasing burnout with news engagement these days due to years of outrage and disappointment.