In terms of intent, the designer has spoken about this. One story is the forbidden fruit. Another is that Alan Turing killed himself by taking a bite from a cya

In terms of intent, the designer has spoken about this. One story is the forbidden fruit. Another is that Alan Turing killed himself by taking a bite from a cyanide laced apple. The original rainbow logo showing support for gay people. But he says none of these are true. The logo was an apple because that’s the company name and a bite was taken out of it to make it clear it’s not a cherry. The rainbow colors were because they shipped color graphics with the Apple ][ which was rare for the time. They also proposed a logo without a bite taken out and solid color and metallic versions of the logo that were used in certain marketing. https://creativebits.org/interview/interview_rob_janoff_designer_apple_logo/ https://creativebits.org/interview/interview_rob_janoff_desi... But then if Steve was the devil then this is good cover.