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Totally agree on word-of-mouth promotion. Rob Fitzpatrick writes about getting your book into the hands of 1,000 readers (Tim Grahl's number is 10,000 https://b
by herbertl 4y ago
Totally agree on word-of-mouth promotion. Rob Fitzpatrick writes about getting your book into the hands of 1,000 readers (Tim Grahl's number is 10,000 https://booklaunch.com/book-launch-numbers/ https://booklaunch.com/book-launch-numbers/). Fitzpatrick's four ways, and I'm quoting:
- Digital book tour via podcasts and online events (most scalable)
- Amazon PPC (pay-per-click) advertising (easiest but unscalable)
- Event giveaways and bulk sales (fastest if you have the contacts)
- Build a small author platform via content marketing and “writing in public” (most reliable and valuable, but time-intensive)
Congratulations on your books!
(You also make a great point on the pain of being ignored or rejected that comes with promotion. Something to consider for a future post—definitely one of the most significant, overlooked, pains imho.)