I disagree about the angle. As an example, consider three goals for the next thousand years: 1. The same organization runs an ever-changing stream of brands an

I disagree about the angle. As an example, consider three goals for the next thousand years: 1. The same organization runs an ever-changing stream of brands and stories. 2. The same brand/logo is maintained backed by an ever-changing stream of stories. 3. The same story is told and re-told. It may spawn its own organizations and logos but it's the story is keeping it all together. Historically it is clear that number 3 prevails.