Good point, "do" is certainly more evocative a name than "cool" would be (unless the latter were in the refrigeration space). I think it's a lousy name otherwi

Good point, "do" is certainly more evocative a name than "cool" would be (unless the latter were in the refrigeration space). I think it's a lousy name otherwise though. It's, ironically, not even really verbable. Technically it is a verb but not one that you can use to invoke do.com. Imagine swapping 'trello' for 'do' in this sentence: "Our task list is getting out of hand -- we should trello this."