Reading this, inherent in self-promotion, or at least the examples provided, there is a strong undercurrent of self-promotion implying a relinquishing bi-direct

Reading this, inherent in self-promotion, or at least the examples provided, there is a strong undercurrent of self-promotion implying a relinquishing bi-directional social relationships and replacing them with transactional and parasocial relationships. If that's truly inherent, it seems rather facile to chalk up people's discomfort as being primarily due to lack of skill.