'Netflix cannot be the first word in the application name. It can be used in the naming of an app as “x for Netflix” or “x with Netflix”, “x’s Netflix Manager”

'Netflix cannot be the first word in the application name. It can be used in the naming of an app as “x for Netflix” or “x with Netflix”, “x’s Netflix Manager”, etc. This makes it clear that the offering is not from Netflix.' http://developer.netflix.com/docs/Branding http://developer.netflix.com/docs/Branding