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Amazon started life in the Web 1.0 world. Buy stuff online. Once they added ratings and collaborative filtered recommendations, they became more 2.0.
by bhc3 18y ago
Amazon started life in the Web 1.0 world. Buy stuff online. Once they added ratings and collaborative filtered recommendations, they became more 2.0.
- netcan 18y agoAnd those are the things that (to me) make Amazon Amazon. The things they have going for them are really: Brand/reliability (1.0), reviews/comments(2.0 - explicit user contributions) & the recommendation engine (2.0 - implicit user contributions). As just an online superstore where you can find anything, they'd've had a lot less of an edge. The search engine + thousands of web-shops complex create a good enough alternative.