> I have to agree that "zero trust" is terrible marketing I hate to say it but it's brilliant marketing to the people the vendors selling this are targeting -

> I have to agree that "zero trust" is terrible marketing I hate to say it but it's brilliant marketing to the people the vendors selling this are targeting - IT departments and CSO's lumped with compliance to arbitrary security certifications and audits. For these people the user themselves are as much the enemy as the actual attack vectors: they do not trust the staff in their organisation and their goal is to implement infrastructure to control and surveil and limit the scope of their activities to the greatest extent possible. So in fact, the double-speak of the "zero trust" phrasing fully aligns with their internal motivations and is now well and truly embedded in as a marketing term in the latest crop of security vendors.