> But someone that disciplined and resolute in his convictions can probably teach us all something about integrity. That’s how you build a lasting brand. That’s

> But someone that disciplined and resolute in his convictions can probably teach us all something about integrity. That’s how you build a lasting brand. That’s how you build meaning. I grew up with C&H and their initial fan base. The author of this piece doesn’t get it. Watterson didn’t build a lasting brand nor did he build meaning. The strip had those things already without the added commercialism. Watterson is a purist whose work doesn’t need to build anything to market it. If you’re trying to build a brand and add meaning, you’ve already failed.