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One thing I don't really get is why they don't take advantage of the screen that everyone already has in their pockets - and which has built-in tracking to boot

One thing I don't really get is why they don't take advantage of the screen that everyone already has in their pockets - and which has built-in tracking to boot. All they need is an app. And this way it would be totally opt-in by installing the app. I know this tech is also opt-in, however, the facial recognition itself is seeing everyone, even the people who haven't opted in, and is probably tracking them. Just doesn't know who they are.

chrischen 4y ago
It tracks via motion detectors, not facial recognition. I’m not totally sure but it seems the facial recognition is just part of the initial authorization step. So it’s not reading your face in front of the display to determine what to show, but rather you scan your pass and verify your identity, then walk around the airport where it tracks your position to keep track of who you are and where, and when you then stand in front of this display it knows where you are relative to the display which can deliver a directionally targeted image to your eyes.
- woojoo666 4y ago
  I feel like that would contradict the information in this article, which says: > Ng said. “In this demo, as soon as you walk out of the viewing area of the display, the system forgets everything, and all of the data is purged.” If the system tracked you throughout the entire airport, it would not be forgetting you once you walk out of the viewing area. Not to mention, the airport would lose track of you once you enter a bathroom, which afaik don't have cameras
- GekkePrutser 4y ago
  This wouldn't work, the moment it loses track of you for only a second it won't know who you are anymore. Even if literally every corner is plastered with camera's, there's like another poster said, bathrooms.. Ergo, every sign will have to have face recognition.
eastbound 4y ago
Because the next step is to show personalized ads before the flight number.
- Insanity 4y ago
  Would work on the phone app as well.
nmeagent 4y ago
Not everyone has that screen in their pocket.
- bonestamp2 4y ago
  Not to mention, it's a lot more natural to just walk through a space and look for signs rather than holding your phone up for directions. This could also be really useful when your hands are full, like if you're pulling luggage and holding a coffee. It's not necessary of course, but I can see the benefits.
- GekkePrutser 4y ago
  Not everyone uses this personal display facility either. And I think the mobile device percentage among airport passengers will be extremely high.
myself248 4y ago
Because GPS doesn't know which way I'm facing, or which hallway I'm in. Indoors precision is pretty bad, and location beacons are mediocre at best in their present state. The sign, on the other hand, knows which way it's mounted, so it can always direct me with a useful arrow.
- robocat 4y ago
  The answer is augmented reality, although I’m not sure what the question is. So many times I have found signage in terminals confusing, frustrating given they must cost $$. Arrows on signs can be really confusing (up right arrow means foreword right or up the escalator to the right?). Sometimes they are just missing (which way is gate A60), or outdated (terminals are permanently changing).
  - myself248 4y ago
    Is this not a form of reality being augmented?

chrischen 4y ago

It tracks via motion detectors, not facial recognition. I’m not totally sure but it seems the facial recognition is just part of the initial authorization step. So it’s not reading your face in front of the display to determine what to show, but rather you scan your pass and verify your identity, then walk around the airport where it tracks your position to keep track of who you are and where, and when you then stand in front of this display it knows where you are relative to the display which can deliver a directionally targeted image to your eyes.

woojoo666 4y ago
I feel like that would contradict the information in this article, which says: > Ng said. “In this demo, as soon as you walk out of the viewing area of the display, the system forgets everything, and all of the data is purged.” If the system tracked you throughout the entire airport, it would not be forgetting you once you walk out of the viewing area. Not to mention, the airport would lose track of you once you enter a bathroom, which afaik don't have cameras
GekkePrutser 4y ago
This wouldn't work, the moment it loses track of you for only a second it won't know who you are anymore. Even if literally every corner is plastered with camera's, there's like another poster said, bathrooms.. Ergo, every sign will have to have face recognition.

eastbound 4y ago

Because the next step is to show personalized ads before the flight number.

Insanity 4y ago
Would work on the phone app as well.

nmeagent 4y ago

Not everyone has that screen in their pocket.

bonestamp2 4y ago
Not to mention, it's a lot more natural to just walk through a space and look for signs rather than holding your phone up for directions. This could also be really useful when your hands are full, like if you're pulling luggage and holding a coffee. It's not necessary of course, but I can see the benefits.
GekkePrutser 4y ago
Not everyone uses this personal display facility either. And I think the mobile device percentage among airport passengers will be extremely high.

myself248 4y ago

Because GPS doesn't know which way I'm facing, or which hallway I'm in. Indoors precision is pretty bad, and location beacons are mediocre at best in their present state. The sign, on the other hand, knows which way it's mounted, so it can always direct me with a useful arrow.

robocat 4y ago
The answer is augmented reality, although I’m not sure what the question is. So many times I have found signage in terminals confusing, frustrating given they must cost $$. Arrows on signs can be really confusing (up right arrow means foreword right or up the escalator to the right?). Sometimes they are just missing (which way is gate A60), or outdated (terminals are permanently changing).
- myself248 4y ago
  Is this not a form of reality being augmented?