I have seen it in action, though. PG&E bought enough propaganda to convince Yolo County not to switch to a public utility. They convinced everyone to take a wor

I have seen it in action, though. PG&E bought enough propaganda to convince Yolo County not to switch to a public utility. They convinced everyone to take a worse deal that would cost more money, by repeating the lie so many times that the other side cost more. Most human brains are not equipped to make rational decisions, but simply make social decisions based on perception of group opinion.