The problem isn't that it's not obvious, but that it's actively counterintuitive. If a car company was called 'GJKN', and that stood for some obscure acronym,

The problem isn't that it's not obvious, but that it's actively counterintuitive. If a car company was called 'GJKN', and that stood for some obscure acronym, you'd just memorize that. But you'd probably be a lot more confused by the car company 'NoWheels' when their car still has wheels, just in different places.