Maybe he can rename it to “comcrap”? Jokes aside it’s probably better to use a less controversial name. Perhaps he should rebrand it "Xfinity." That seems like

Maybe he can rename it to “comcrap”? Jokes aside it’s probably better to use a less controversial name. Perhaps he should rebrand it "Xfinity." That seems like a perfectly harmless name that is in no way associated with poor products and crap customer service.