> If the project has taken a couple of years to reach $399/month, growth is incredibly slow. Some folks who make good side projects make little or no effort in

> If the project has taken a couple of years to reach $399/month, growth is incredibly slow. Some folks who make good side projects make little or no effort in growing them. A professional marketer can often scale these quite easily. That said, this strikes me as an unreasonably large multiple unless there is a juicy market, a moat, and little or no competition.