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There is a difference between a premium brand, and a premium brand that promotes fair trade. As a friend used to work in a supermarket used to say, when the or
by onemoreact 15y ago
There is a difference between a premium brand, and a premium brand that promotes fair trade. As a friend used to work in a supermarket used to say, when the oranges got a little old we would relabel them as organic and increase the price.
Note: I buy organic food, but I try and verify it's a bettor product before it's a habit. Otherwise it's vary easy to spend more money on something you like less.
- spacemanaki 15y ago> There is a difference between a premium brand, and a premium brand that promotes fair trade. That's true, but when it comes to coffee, in my experience the two overlap a lot.
- onemoreact 15y agoSure, I am not a coffee drinker, but I can see where they might overlap a lot. I am just suggesting that the kind of things you do to get great coffee might enable you to call it free trade coffee, but that does not mean simply buying free trade coffee means it's great coffee. Or more generally beware of the hype cycle. It starts with people that believe in the product and add quality in areas that are important but less noticeable. Then get's taken over by people that find out they can increase their markup by ticking off some check boxes. Until, all those hidden values are lost and all your left with is the minimum required to pass the test.