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+1 for NoVPN. It's short, sweet, and quickly conveys the benefit. It may also remind people of the frustrations they often face using VPN software, which is oft

+1 for NoVPN. It's short, sweet, and quickly conveys the benefit. It may also remind people of the frustrations they often face using VPN software, which is often flaky and has a poor UI, so eliminating it could be met with feelings of relief. Nevertheless, it's always a little unsettling whenever some Internet rando confidently posits that a phrase conveys a certain meaning or emotional reaction to people without any evidence whatsoever. I mean, come on, do a little market research. Do your homework. (The same goes for me!)

vasco 4y ago
Makes no sense to do market research for this. You throw a new naming out there and see if it sticks. If it sticks, done, if not, no market research needed.
- l33t2328 4y ago
  I don’t really have an opinion on this but isn’t “seeing if it sticks” just other words for market research?
  - phonepostingsux 4y ago
    The "fuck it, do it in prod" of market research.
- otterley 4y ago
  The blog author wasn't recommending a new name. He was merely complaining about the name without any data whatsoever to back up his claim. Mere destructive criticism is cheap and easy, and isn't worth posting here IMO. Creativity and success, OTOH, are frequently difficult and worthy of praise and sharing.
goalieca 4y ago
I disagree with novpn because having a vpn or private network is a useful layer in the overall defence.
- xbar 4y ago
  I don't agree, but I would like to try to give you the benefit of some doubt--what is it about vpn that you think adds to the overall defennce when zero trust networking is fully implemented?
  - otterley 4y ago
    Zero-trust networking -- with or without a VPN -- requires that every internal service be properly configured. If a sensitive service escapes the lab and becomes accessible without bring properly set up, then at least having it behind a VPN gives you a little air cover. If there's no VPN whatsoever, then this service can potentially be accessed by the public. IOW, "when zero trust networking is fully implemented" is a precondition that isn't always realistically achievable, especially in large distributed organizations where you don't always have complete control over what your colleagues build and deploy.

vasco 4y ago

Makes no sense to do market research for this. You throw a new naming out there and see if it sticks. If it sticks, done, if not, no market research needed.

l33t2328 4y ago
I don’t really have an opinion on this but isn’t “seeing if it sticks” just other words for market research?
- phonepostingsux 4y ago
  The "fuck it, do it in prod" of market research.
otterley 4y ago
The blog author wasn't recommending a new name. He was merely complaining about the name without any data whatsoever to back up his claim. Mere destructive criticism is cheap and easy, and isn't worth posting here IMO. Creativity and success, OTOH, are frequently difficult and worthy of praise and sharing.

goalieca 4y ago

I disagree with novpn because having a vpn or private network is a useful layer in the overall defence.

xbar 4y ago
I don't agree, but I would like to try to give you the benefit of some doubt--what is it about vpn that you think adds to the overall defennce when zero trust networking is fully implemented?
- otterley 4y ago
  Zero-trust networking -- with or without a VPN -- requires that every internal service be properly configured. If a sensitive service escapes the lab and becomes accessible without bring properly set up, then at least having it behind a VPN gives you a little air cover. If there's no VPN whatsoever, then this service can potentially be accessed by the public. IOW, "when zero trust networking is fully implemented" is a precondition that isn't always realistically achievable, especially in large distributed organizations where you don't always have complete control over what your colleagues build and deploy.