That's because it isn't true. Trademarks since ancient Egypt have simply been a way to specify origin of a product. Laws regulating trademark are an attempt t

That's because it isn't true. Trademarks since ancient Egypt have simply been a way to specify origin of a product. Laws regulating trademark are an attempt to stop consumer confusion, either by accident or through fraud, but have always been written with the interests of the producer in mind, not the consumer.