I would suggest that they are no more interested in doing business with customers without a smartphone than ING Direct is interested in doing business with peop

I would suggest that they are no more interested in doing business with customers without a smartphone than ING Direct is interested in doing business with people who don't use the web. I think the general consensus is that the majority of banking is going to mobile over the next few years, and Simple is betting on it. Why waste a metric ton of money to service people without smartphones when 90+% of the customers you want will have them within the next few years.