There are individual limits to demand, but not societal limits. If LEDs become more efficient, I will not throw up more lights, but Times Square will - and even

There are individual limits to demand, but not societal limits. If LEDs become more efficient, I will not throw up more lights, but Times Square will - and eventually they'll expand operations and build Los Angeles Square. Jevons Paradox is about these societal demands, which influence collective usage of a resource in the opposite direction from individual usage.