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I suspect the (Bank)Simple guys went down the list like this when deciding on their new domain... SimpleFinanceTechnologyCorp.com (too long) SimpleFinanceTechno

by csears 15y ago

I suspect the (Bank)Simple guys went down the list like this when deciding on their new domain... SimpleFinanceTechnologyCorp.com (too long) SimpleFinanceTechnology.com (long, but register anyway) SimpleFinanceTech.com (meh) SimpleFinance.com (already taken) Simple.com (perfect!)