I for one, love the branding. I think this is a leap forward in banking. I don't get why so many people are confused about the concept or don't like the name. S

I for one, love the branding. I think this is a leap forward in banking. I don't get why so many people are confused about the concept or don't like the name. Seriously...who cares about a statement or where it comes from? Those are old paradigms that need to be destroyed. Good job, Simple! I'm just sad that I can't get in the UK.