Hi, cofounder of Simple here. We're focused on banking right now, but one of the things we like about the Simple name is that it gives us room to grow. Anothe

Hi, cofounder of Simple here. We're focused on banking right now, but one of the things we like about the Simple name is that it gives us room to grow. Another thing the new name gets us is freedom from both legal issues around the term "bank" and negative associations with the retail banking industry. Plus, people kept mixing up "BankSimple" and "SimpleBank". That was driving me nuts :)