The best design for a site depends heavily on who it is targeted at. It is simply not true that a bare minimum is best for all sites. The example site is an a

The best design for a site depends heavily on who it is targeted at. It is simply not true that a bare minimum is best for all sites. The example site is an academic and very functional site, and will appeal to a person who goes to it looking for specific and easily accessible information. As a site for drawing the interest of children, or teenagers it will probably fail. As a site for getting people to buy a product it will probably fail.