This story has taken on a life of its own. Let me clarify: There's no reality show. We're doing the same thing we've always done - we're just bringing it in h

This story has taken on a life of its own. Let me clarify: There's no reality show. We're doing the same thing we've always done - we're just bringing it in house. We used to outsource the shooting, editing, and production. Now we hired someone in house to do this for us. We've been making videos for years. From trailers for our book REWORK: http://37signals.com/svn/posts/2137-rework-trailer-1-staying-late http://37signals.com/svn/posts/2137-rework-trailer-1-staying... To parodies of political ads: http://37signals.com/svn/posts/2209-karl-roves-book-vs-rework-what-the-american-people-need-to-know http://37signals.com/svn/posts/2209-karl-roves-book-vs-rewor... To interviews with founders: http://37signals.com/founderstories/slicehost http://37signals.com/founderstories/slicehost To customer stories: http://www.youtube.com/watch?v=CEoAN06Nllk http://www.youtube.com/watch?v=CEoAN06Nllk I hope this helps erase the sensationalism and wild speculation.