It is frightening to see that most of the gestures are already in my muscle memory. Without even reading the advertising popups, I intuitively scan the site an

It is frightening to see that most of the gestures are already in my muscle memory. Without even reading the advertising popups, I intuitively scan the site and click the relevant closing button. Because the basic patterns are similar on many pages, my brain seems to have developed muscle memory for most of the common anti patterns. On the final page, I don't even notice most of the banner ads anymore. Here, too, my brain skillfully blanks out the noise.