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Cold out reach on LinkedIn to the people at these companies that might be buyers. Tell them your an entrepreneur doing user research and you think they might ha
by s1k3 4y ago
Cold out reach on LinkedIn to the people at these companies that might be buyers. Tell them your an entrepreneur doing user research and you think they might have valuable insight into a problem space your interested in. People love talking to entrepreneurs and they love talking about their problems. So just phrase it so those 2 things come across and make sure they don’t think it’s a sales call (at least until you are ready to sell something)
There is a book called “The Mom Test” that covers this part of market discovery very well. Aligns almost exactly w/ how OP approached it.