I have noticed this too. It is just AC is perceived as decadent and heating as primitive. It takes a fancy machine to cool your house, but you can heat your hou

I have noticed this too. It is just AC is perceived as decadent and heating as primitive. It takes a fancy machine to cool your house, but you can heat your house by burning a log. The actual energy expenditure to accomplish temperature change doesn't affect how people how energy intensive people view each method.