If you told execs with 100% certainty that a problem would kill a company 10 years from now, many wouldn't care, even if they totally believed you. Most execs

If you told execs with 100% certainty that a problem would kill a company 10 years from now, many wouldn't care, even if they totally believed you. Most execs don't see themselves at that company in 10 years time, so that type of problem just doesn't register for them.