A strategy is nothing more than repeated steps that provide you a certain outcome. If you don't get the outcome you desire, you change up your strategy until yo

A strategy is nothing more than repeated steps that provide you a certain outcome. If you don't get the outcome you desire, you change up your strategy until you do. Simple as that. Good strategy / Bad strategy covers this a bit further in more technical terms of a diagnosis, kernel, and coherent actions. Everyone has a strategy, even if you don't think so. Being aware and having enough clarity to communicate your strategy is another thing entirely in which I think this article is trying to point out. It feels a bit meta to talk about not having a strategy if you can't even define the word. Rumelt's definition is of a "good strategy". You can have bad strategies or no strategies too! I mean that was the other half of the book.