I have to be honest and say that this isn't true in the scenario I describe. They're all dentists who own dental practices - the ones we cut deals & make discou

I have to be honest and say that this isn't true in the scenario I describe. They're all dentists who own dental practices - the ones we cut deals & make discounts to are the ones who generally give the most pain. The whole point in offering the discount is destroyed due to the financial cost of the headache involved.